identify your unique way to design prints that sell
Authentically Aligned
MASTERCLASS
In this two day virtual workshop, you will learn exactly who your target market is and how to design for them in a way that honors your artistic identity
ENROLL IN THE MASTERCLASS NOW →Have you ever wondered,
What's the secret to successfully pitching and getting your prints sold?
Well, it all starts with the process of tapping into your artistic identity, identifying your target market and developing prints that align with their commercial needs. If you give me two days, I will give you clarity on where you fit within the fashion industry and a process you can rinse and repeat taking it with you for the rest of your SPD career.
Can you imagine...
- Having the tools to tap into new ideas for prints anytime?
- Knowing how to identify your target market and where your work best fits?
- Designing and pitching with confidence?
- Building a solid foundation for a profitable business as a print designer?
When you are finally able to confidently design and pitch your prints to the right audience,
big things can happen
HERE’S THE PROBLEM...
No Target Market
Many surface pattern designers may struggle with identifying the specific target market that aligns with their unique style and designs, leading to uncertainty in their pitches and missed opportunities.
Unsure of your Style
Some designers may find themselves questioning their artistic identity and style, leading to feelings of stagnation, frustration or that you are not good enough.
No Consistency
Without clarity on a target market , designers may struggle to build a sustainable business and find consistent sales opportunities.
“I honestly gained so much knowledge and understanding of who I am as a designer”
– FIONA WHITE, FASHION PRINT DESIGNER
HERE’S THE GOOD NEWS...
You don’t have to do it alone.
I know the unique challenges and uncertainties that come along with a career in surface pattern design. But in honing the skills I will share with you in the masterclass, I have been able to build a beautiful career I love. And I want to help you to do the same. Together, we will create clarity for you and turn your passion for surface pattern design into a thriving business.
let's do this...
INTRODUCING
Authentically Aligned
masterclass
Unite your unique style with the needs of the market and effectively design prints that sell. All while honoring your artistic identity.
THE RESULTS
Walk away with total clarity around your style and your target market
Join me for two days of focused learning. Together, we'll pinpoint your target audience and understand their needs, ensuring your designs resonate with them. I'll also share my signature method for developing your unique style, empowering you to pitch with confidence. These tools are designed to help you tackle imposter syndrome and gain the confidence to showcase your work. By the end, you'll have the tools and knowledge to navigate the surface pattern design industry with clarity and purpose.
Your Artistic Identity
Learn my proven process for tapping in to a well of ideas that you can come back to anytime for inspiration that lights you up and create from a place of true authenticity.
Your Target Market
Learning to identify a core client base not only gives you valuable information into what that market buys, but helps you determine which is the best fit for you!
masterclass BREAKDOWN:
DAY ONE
Unlock your artistic identity in day one of the masterclass. You'll explore my signature process to tap into unlimited creative direction and generate fresh print ideas whenever needed. This method will not only help you infuse your personal style into client briefs but also boost your confidence creating designs without client direction.
WHAT WE COVER:
- A method to identify themes and categories for your designs
- A process for developing unique Museboards
DAY TWO
Explore a key component of successful surface pattern design: understanding your audience. You'll discover a strategy to identify your ideal clients and delve into their needs, ensuring your designs resonate deeply and create lasting connections, leading to increased sales and loyal repeat buyers.
WHAT WE COVER:
- The various areas of the industry and their segments
- Identify and select your target market
IMMEDIATE ACCESS
One Time Payment of
$97
✓ Masterclass
✓ Workbook & Templates
✓ Lifetime Access
ENROLL NOW →
I'm Leslie Kenehan
YOUR FASHION PRINT GUIDE
Hey there! I'm Leslie. Creative Director at White Buffalo Studio and Agent at The Print Book. I have been selling prints to fashion brands for over a decade and have been lucky enough to see my own artwork in stores such as Target, Nordstrom and Neiman Marcus. There is something so special about that moment when you see your art come alive on a garment. . .
And now, I love nothing more than helping designers just like you to do the same!
IS THIS FOR YOU?
Success in surface pattern design goes beyond creating beautiful art; it's about the magic of creating from a place of originality that uniquely speaks to your audience.
- You are a surface pattern designer who wants to increase sales or make your first sale.
- You have been designing and pitching for a while, but are not getting the results you want.
- You are a freelancer and doing ok, but feel like you need to reconnect with yourself as an artist.
- You have been working with clients and briefs for so long, you are ready to rediscover your style.
ON THE FENCE ABOUT JOINING?
MONEY BACK GUARANTEE
I have to say, this is my absolute favorite things to teach. The uniting of Intention & Intuition. The Muse & The Market. The Yin and the Yang. And I believe in this so much and have seen designers get such amazing results when they implement these practices, that I am willing to refund you 100% no questions ask if you join us and feel you did not gain any clarity or if this simply just wasn't for you. Just email us after the event if you feel as though this was not what you were after.
A’s to your Q’s
Is this a live Masterclass?
HOW LONG WILL I HAVE ACCESS TO THE MASTERCLASS
WILL THIS HELP ME IF I AM NEW TO SPD
WHAT ARE YOU WAITING FOR?
Stand out in a saturated industry.
If you want to make more sales, attract buyers and build a solid foundation for long-term success, I am ready to work with you! Don't let fear or hesitation hold you back – join us and walk away with the tools you need to build a strong foundation for success this year!
I'M IN! →Ready to learn the tools you need to design prints that sell?
IMMEDIATE ACCESS
One Time Payment of
$97
✓ Masterclass
✓ Workbook & Templates
✓ Lifetime Access
ENROLL NOW →
