If you're unsure about your target market, how will they ever discover you?
Authentically Aligned
2 Day LIVE Workshop
Walk away knowing exactly who your target market is and a process for creating designs that capture the attention of that market.
REGISTER FOR THE MASTERCLASS NOW →Have you ever wondered,
What's the secret to successfully pitching and getting your prints sold?
Success in surface pattern design goes beyond creating beautiful art; it's about the magic of creating from a place of originality that uniquely speaks to your audience. Looking inward to draw inspiration and looking outward for market guidance are going to be what sets you apart in this industry.
Can you imagine...
- Having a clear direction for your signature style?
- Having a clear idea of who you are designing?
- Being able to attract your ideal clients?
- Knowing what the market wants?
- Feeling confident when you pitch your prints!?
When you are finally able to confidently design and pitch your prints to the right audience,
big things can happen
SO OFTEN FOR DESIGNERS, THE PROBLEM IS...
Not 'ready' to pitch..
It's common to hold off on pitching while we wait for our style or our portfolio to be 'ready'. It is important to remember that the feeling of being ready rarely comes. It's more about feeling knowledgeable enough to ensure that the work being shared is insightful and aligns with what our audience is looking for. It doesn't have to be perfect; it just has to be meaningful.
Don't want to niche..
I know, I get it. You don't want to box yourself in. Well, the good news is, you can have as many niches as you like! Just, focus on one at a time. Otherwise, it could result in missed opportunities and a lack meaningful relationships which lead to repeat sales over time.
“I honestly gained so much knowledge and understanding of who I am as a designer”
– FIONA WHITE, FASHION PRINT DESIGNER
HERE’S THE GOOD NEWS...
You don’t have to do it alone.
I know the unique challenges and uncertainties that come along with a career in surface pattern design. But in honing the skills I will share with you in the masterclass, I have been able to build a beautiful career I love. And I want to help you to do the same. Together, we will create clarity on your style and your market.
let's do this...
INTRODUCING
Authentically Aligned
masterclass
February 28th & 29th
Replay available!
Walk away with total clarity around what market your designs are best suited
In our two days together, we will pinpoint your target audience and begin to play with ideas for your signature style.These tools are designed to help you tackle imposter syndrome and boost confidence!
Your Style
Learning new ways to develop your signature style practice can be a really fun process. It also gives you a strong jumping off point for developing into trends.
Your Market
While looking inward and developing your style is a huge component, weaving that into the end use is key for sales and growing your client base.
masterclass BREAKDOWN:
DAY ONE
On day one we will dive into one of my favorite processes for tapping in to ideas for designing print collections anytime you need them. The Muse is a fun and powerful exercise that my students always love.
WHAT WE COVER:
- A method to identify themes and categories for your designs
- A process for developing unique Museboards
- Q&A
DAY TWO
In the world of Fashion print design, this is quite possibly the most important step when it comes to developing collections. When we take the time to learn about our clients, we can design for them with ease.
WHAT WE COVER:
- Market Segements of the fsahion indsutry
- Identify and select your target market
- Q&A
I'm Leslie Kenehan
Hey there! I'm Leslie. Creative Director at White Buffalo Studio and Founder of The Print Book. I have been selling prints to fashion brands for over a decade and have been lucky enough to see my own artwork in stores such as Target, Nordstrom and Neiman Marcus. There is something so magical about that moment when you see your art come alive on a garment...
And now, I love nothing more than helping designers just like you to do the same!
This workshop is for you if...
- You are a surface pattern designer who wants to increase sales or make your first sale.
- You have been designing and pitching for a while, but are not getting the results you want.
- You are a freelancer and doing ok, but feel like you need to reconnect with yourself as an artist.
- You have been working with clients and briefs for so long, you are ready to rediscover your style.
ON THE FENCE ABOUT JOINING?
MONEY BACK GUARANTEE
I have to say, this is my absolute favorite things to teach. The uniting of Intention & Intuition. The Muse & The Market. The Yin and the Yang. And I believe in this so much and have seen designers get such amazing results when they implement these practices, that I am willing to refund you 100% no questions ask if you join us and feel you did not gain any clarity or if this simply just wasn't for you. Just email us after the event if you feel as though this was not what you were after.
A’s to your Q’s
HOW LONG WILL I HAVE ACCESS TO THE MASTERCLASS
WILL THIS HELP ME IF I AM NEW TO SPD
WHAT ARE YOU WAITING FOR?
Your target market is your key to standing out in a crowd
If you are ready to do some really fun work to identify all the unique ways you can develop print collections that actually land when you pitch? Unite your style and your target market for growth in your SPD career!
I AM READY! →Ready to find your market magic?
